What to post on Google Business Profile: 40 ideas for local businesses

The best things to post on Google Business Profile are the things a customer wants to know before they contact you: recent jobs, what your reviews say, seasonal reminders, offers, your credentials and your opening times. Below are 40 ideas grouped by where they come from, with copy-and-paste examples for trades, salons, cafés and professional services, and a four-week rotation so you never face a blank box. If you are new to posting, start with our complete guide to Google Business Profile posts, which covers post types, rules and scheduling.

#Why do businesses run out of things to post?

Most owners run out of ideas because they think a post needs to be news. It does not. A post needs to be true, recent enough to matter and useful to someone deciding whether to call you. By that test, you have more material than you think: every job, every review and every question a customer asks you on the phone is a possible post.

Running out matters because a profile that goes quiet looks like a business that has gone quiet. Google archives posts that are more than six months old unless they have a date range, according to its help centre, so a profile that stops posting eventually shows no updates at all.

#Ideas from your reviews

Your Google reviews are the easiest source of posts you have, because the customer has already written the most persuasive part. Quote them exactly. Since 6 April 2025, the Digital Markets, Competition and Consumers Act has banned fake consumer reviews in the UK (CMS summary of the CMA guidance), and Google's content policy prohibits content not based on a real experience.

1. Quote a review word for word. First name only, and mention the area if the customer did.
2. Tell the story behind a review. What was the job, what went wrong before you arrived, what you did.
3. Pick out a theme. If three reviews mention that you tidy up after yourselves, say so.
4. Thank customers for a milestone. Your 50th or 100th review, if it is true.
5. Spotlight the person a review names. "Several of you have mentioned Dan by name this month."
6. Show what changed because of feedback. "You asked for Saturday appointments, so from November we are open 9 till 1."

Example, ready to adapt:

"Turned up when they said they would, fixed the leak under the sink in half an hour and left the cupboard cleaner than they found it." Thanks, Karen in Clipstone. Leaks under sinks are one of the most common jobs we do, and usually one of the quickest. If you have a drip you have been ignoring, tap Call now.

#Ideas from your recent jobs

Recent work proves you are active, local and competent, which is exactly what someone scanning three profiles is trying to judge.

7. A finished job and the area. "New consumer unit fitted in Ravenshead today."
8. Before and after. Two photos, with the customer's permission.
9. The problem you found. The hidden cause is often the most interesting part.
10. A job in plain numbers. "Two days, one skip, 40 square metres of new patio."
11. An unusual job. Something customers would not expect you to handle.
12. A call-out story. What happened, how fast you got there, what you fixed.
13. Why you used a particular part or material. Customers like to know you are not just fitting the cheapest option.

Example for an electrician:

Swapped an old fuse box for a new consumer unit in Ravenshead today. The original had no RCD protection, which is the part that cuts the power quickly if something goes wrong. Everything tested and certificated before we left. If your fuse box still has the old wire fuses, it is worth getting it looked at. Book using the button below.

Example for a cleaner:

End of tenancy clean on a two-bed flat in Beeston this morning. Oven, fridge, skirting boards, inside the windows and the bit behind the washing machine nobody remembers. Letting agent signed it off first time. Booking end of tenancy cleans for November now.

#Offer and seasonal ideas

The UK calendar gives local businesses a reason to post almost every month. These are the dependable ones for autumn and winter, plus a couple to plan ahead for.

14. Autumn boiler service reminder. Before the first cold snap, when boilers get switched back on.
15. Clocks going back. They go back on Sunday 25 October 2026. Good for electricians (outside and security lights), cafés (cosy evenings) and anyone changing opening times.
16. Bonfire Night. A practical safety tip or a themed special on 5 November.
17. Christmas booking deadlines. Last date for salon appointments, party bookings, installs before Christmas.
18. Christmas and New Year opening times. Post them, and also set special hours in your profile using Google's special hours instructions, so the hours shown in Maps are right too.
19. A January offer. A quiet-month deal with a clear end date, published as an offer post.
20. Frozen pipe prevention. Where the stopcock is, how to lag an outside tap.
21. A spring booking window. Bathrooms, kitchens and garden work get booked up early, so say when you are taking bookings.

Example offer, published as an offer post with dates set:

Title: Winter boiler service, £10 off

Get your boiler serviced before the cold sets in. £10 off our standard service price for bookings made before 30 November. Gas Safe registered engineers, covering Mansfield, Sutton and Kirkby.

Terms: Bookings made by 30 November 2026. One per household. Not with any other offer.

Example seasonal update for a café:

The clocks go back this Sunday, so it is officially hot chocolate season. Our spiced hot chocolate is back from Monday, made with proper melted chocolate, not powder. Open until 5pm all week.

#Trust and credentials ideas

Many people choosing a tradesperson worry about getting someone unqualified or uninsured. Posts that answer that worry calmly are some of the most useful you can publish.

22. Gas Safe registration. Explain that customers can check any engineer on the Gas Safe Register website, and show your ID card in the photo.
23. Electrical scheme membership. NICEIC or NAPIT, and what the certificate you leave behind is for.
24. Insurance. That you carry public liability insurance, and why it matters to the customer.
25. Guarantees in writing. What is covered and for how long.
26. Your food hygiene rating. Cafés and takeaways can post the rating and a photo of the kitchen.
27. New training or qualifications. A course passed or a new service you are now certified for.
28. How you work. Written quotes, dust sheets, shoe covers, cleaning up, turning up when you say.

Example:

Every one of our engineers carries a Gas Safe ID card, and you are welcome to ask to see it before we start. You can also check any engineer's registration yourself on the Gas Safe Register website. It takes a minute and it is worth doing for anyone who works on your gas appliances, not just us.

#Ideas by type of business

The first 28 ideas work for most local businesses. These 12 are tuned to particular types.

#Trades: plumbers, electricians, builders, roofers

29. What to do before we arrive. "Clear the cupboard under the sink and we can start straight away."
30. Where you are working this week. Helps people nearby know you cover their area.
31. A common question, answered. "How long does a boiler service take?" is a post, not just a phone call.

Example:

One question we get every week: how long does a boiler service take? Usually 45 minutes to an hour for a standard combi. We check the flue, the seals, the pressure and the gas rate, and you get a record of the service for your warranty. Book online with the button below.

#Hair and beauty salons

32. Last-minute gaps. A cancellation today or tomorrow, posted as an update.
33. An aftercare tip. How to make a colour last, what to do after a brow tint.
34. A new stylist or treatment. Who they are and what they specialise in.

Example:

Two gaps tomorrow after a cancellation: 11am and 2.30pm, cut and finish with Jess. Tap Book to grab one.

#Cafés and coffee shops

35. Today's or this week's special. With a photo of the actual plate.
36. A new menu item. Where the idea came from, what is in it.
37. Practical information. Dog-friendly, high chairs, step-free access, parking nearby.

Example:

New on the menu from Monday: leek and potato soup with a cheese scone, made fresh every morning. £6.50 eat in or takeaway. Dogs welcome in the front room as always.

#Professional services: accountants, solicitors, estate agents

38. Deadline reminders. For example, the 31 January online Self Assessment deadline for accountants.
39. A plain-English explainer. One term clients often ask about, explained in three sentences.
40. Meet the team. Who answers the phone and who deals with what.

Example:

Self Assessment reminder: the deadline for filing your 2025 to 2026 tax return online is 31 January 2027. If you would rather not spend Christmas digging out receipts, we have a few spaces for new sole trader clients this month. Tap Learn more for our fixed fees.

#A simple four-week rotation

A rotation stops you reaching for the same type of post every week. This one uses one post a week, which is a sensible minimum for most businesses. For why, see how often to post on Google Business Profile.

Repeat the cycle each month and you have 12 different posts a quarter without ever sitting down to brainstorm.

#How do you turn an idea into a good post?

Once you have the idea, the writing follows a simple pattern:

• First sentence: the useful fact. What you did, what is on offer, what changed.
• Middle: the detail that makes it believable. The area, the problem, the price, the customer's words.
• End: one next step, backed by the button (Call now, Book or Learn more).

Leave your phone number, email address and social handles out of the text. Google's posts policy says it may remove posts containing unverified contact information, and the Call now button uses the number already on your profile.

#Where can the ideas come from automatically?

Most of the ideas above come from two places you already have: your website and your Google reviews. That is how postd works. It reads your services, about, FAQ and blog pages and your real Google reviews, then rotates through angles like the ones in this list: review quotes, website quotes, service spotlights, tips, FAQs, a local angle, behind the scenes, and a "what's new" post when you add a page to your site. Each post is written in UK English and published to your Google profile at a sensible local time, either after you approve it or automatically.

#Keep it steady

You do not need 40 ideas in one month. You need one good post a week, drawn from real jobs, real reviews and the time of year. For the rules, post types and scheduling options behind all of this, go back to the complete guide to Google Business Profile posts.

postd reads your reviews and website and turns them into posts like these. Try it free for 14 days, no card needed.